bud@aboundlessworld.com LinkedIn X San Antonio, TX 925-247-4957

Hey,I'm Bud.

I'm thrilled to be applying for Mercury's Senior Content Marketer role.1 I've spent the last ten-plus years turning complex business and finance topics into content and copy people trust. I'd like to do that for Mercury.

Bud Hennekes smiling

Let's grab some tea

Tea first —2 then the work and a few people who can vouch for it.

  1. 01 · Heat

    There’s always a way in.

    My first marketing job came from a strange little trade. Five Super Nintendo games for a five-minute interview with GaryVee.3 I learned early that the non-obvious path is often the one worth trying.

    At Mercury, I’d bring that same instinct to finding stories, content opportunities, and better ways to reach the people building companies.

  2. 02 · Measure

    Good content needs the right conditions.

    At CXL, I managed the pieces that kept the content engine moving: freelancer relationships, the publishing calendar, editing, and the quality bar. At MoonPay, I was one of the first marketing hires and helped shape how content got made before there was a system to inherit.

    I can help Mercury strengthen the day-to-day operation of its educational content and build the systems that let it scale without losing what makes the work worth reading.

  3. 03 · Pour

    Every reader needs a different pour.

    I’ve written for Schwab investors, CXL’s conversion practitioners, MoonPay’s first-time crypto buyers, and Shopify merchants. Different readers, same job: understand what they need, then say it plainly. For Schwab Crypto and thinkorswim, that also meant writing for the investor skimming on a phone and the legal team reading line by line.

    That range would help Mercury turn complex business and finance topics into content founders can use to make better decisions.

  4. 04 · Savor

    This feels like my kind of place.

    Mercury feels like a place where curiosity is useful and quality is noticed. The tea ritual says something small but meaningful about the culture: the work matters, and so do the people making it.

    That is the kind of team I want to contribute to. I’d be excited to help Mercury make content founders remember because it genuinely helped them.

Around the web

Places the work has shown up.

Selected work

A highlight reel with some range.

  1. 02thinkorswim platform comparisonProduct copy built to help traders choose the right platform.
  2. 04How the Best Marketers Get Ahead: They Make Time to LearnA growth piece about why better marketers build time to get better.
  3. 05No-Code is Here to Stay: What’s the Play for Marketers?A practical look at how marketers can use new tools without losing the plot.
  4. 065 Time-Tested Techniques to Improve Your Stores’ SalesRetail advice built for operators who need usable ideas, not theory.
  5. 079 Simple Ways To Become An Expert Networker — Even If You’re An IntrovertA personal essay on making networking feel more human and less forced.

My own projects

A few things that made it past the idea stage, with some help from AI.4

What people say

Nice things nice people have said about me.

I've worked with Bud for four years, and he's been instrumental in growing my AI newsletter, The Future Blueprint, and in marketing The Fintech Blueprint, my newsletter and podcast decoding the technology reshaping financial services. What consistently impresses me is his rare instinct for finding better ways to reach an audience, and how he acts on it before anyone asks.

Lex SokolinThe Fintech Blueprint · The Future Blueprint

During my time as Head of Growth at CXL, I had the opportunity to manage Bud and was consistently impressed by how quickly he grew and continued to raise the bar for our content. In particular, he did an exceptional job managing CXL’s roster of contributors and ensuring their work met our exceptionally high standards.

Alex AkinsVP of Growth & Ops, Sturdy.ai

Bud was an invaluable mentor to me during our time together at MoonPay. He struck the perfect balance between constructive feedback and pushing me to do my best work. I still carry the many lessons he taught me about writing and content marketing into my current role.

Corey BarchatSEO Content Manager, Fanatics

Working with Bud is easy. His copy is consistent, he's always pushing to use AI to work smarter, and he has a real feel for what Schwab needs. Best of all, he makes the whole team look good.

Jill BaileyAccount Executive, Third Rail Creative

Bud demonstrated not only his passion for producing high-quality content, but also the ability to think strategically about what separates good from meh.

Brendan HuffordSEO Director, Clique Studios

Bud was my go-to when I needed high-quality B2B content quickly. It's refreshing to work with someone who clearly lives and breathes the content space.

Jessica FosterFounder, Keys & Copy

Bud produced high-quality, long-form case studies. He understood our audience, incorporated our core messaging, and perfectly captured our brand. His work helped drive SEO and new business revenue.

Steven FitzProduct, Heap.io (now Founder of Freshpaint)

Next step

I’d welcome a chance to talk more and explore what might come next.